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June 1, 2010


Los Angeles, CA – On June 11, 2010, more than 450 students at Aurora Elementary School will calculate more than basic math problems. During the Junior Achievement Day, or “JA Day,” every student at Aurora Elementary will learn financial principles that many of their parents don’t understand. Participating students include: seventy-four third-graders who will learn how to set prices as they start their own restaurants; sixty-seven fourth-graders who will calculate profit and loss statements; and seventy-five fifth-graders who will learn how businesses compete in the global economy. The day will be made possible thanks in great part to 20 volunteers from Comerica who will each teach a Junior Achievement program.

To culminate the JA Day, 235 unique piggy banks will be given to every female student, a donation from Money Scholar. The Money Scholar banks are unique because they have four slots: one for saving, one for giving, one for investing, and the last for spending. Pink and pretty, they are designed to teach kids holistic ways of using money. “Every JA Day, through our volunteer delivered curriculum, we teach the value of a balanced savings, spending, giving and investing plan,” said Gary Hickman, President of Junior Achievement of Southern California. “The visual reinforcement of this lesson through Money Scholar’s ‘piggy bank’ is terrifically aligned.”

“By giving banks away to children that may not be able to purchase one, we hope to get more parents to start the conversation about money with their kids and get kids to start asking their parents questions,” said Christine Douglas, owner of Money Scholar.

On June 11, the 450 students at Aurora Elementary will learn a new equation:

JA + Money Scholar + Comerica Volunteers = $uccess

Piggy Bank that Reinforces the Concepts of Saving, Giving, Investing and Wise Spending.

JASoCal is a volunteer driven, not-for-profit organization dedicated to empowering young people through financial literacy, work readiness and entrepreneurship. JASoCal’s experiential, hands-on programs develop economically sustainable communities by teaching the economic relevance of staying in school. All JASoCal programs correlate with state education standards and aid teachers’ efforts to meet required goals. This year more than 4,000 classroom volunteers will teach up to 100,000 students across ten Southern California counties. JASoCal inspires kids to achieve in school and ultimately in the business of life. For more information, please visit

Based in California, Money Scholar aims to equip our children with the right tools and knowledge for a better financial future. The organization believes that children at any age can learn the four basic principles for sound money management – saving, giving, spending and investing. Money Scholar is founded by Christine Douglas, a mother of two and an advocate for financial literacy for children. She has designed a line of unique piggy banks that reinforces the four basic principles. The piggy banks are available online through her website and also at selected Nordstroms in Southern California. To learn more, go to

Aurora Elementary School
1050 East 52nd Pl.
Los Angeles, CA 90011
Phone (323) 238-1500

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