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MONEY SCHOLAR LAUNCHES THE PIGGY BANKS OF THE FUTURE AT THE 2011 ATLANTA INTERNATIONAL GIFT AND HOME FURNISHING MARKET

January 12, 2011

Los Angeles, CA – December 11, 2010 – Money Scholar will debut its line of piggy banks of the future at The Atlanta International Gift and Home Furnishing Market at the AmericasMart starting on January 14th-18th.

Unlike the traditional piggy banks which only reinforce the concept of saving, these Money Scholar Banks teach the four pillars of smart money management – save, invest, give and spending within a budget.

These Money Scholar banks come in gender specific designs and vibrant colors.  Among the new Money Scholar Bank designs to be featured at the Atlanta Gift Show are the red sports car, the pink diva bag and the baseball glove.  Also available will be Money Scholar’s most popular banks – the Classic Sports Bank, the Modern Sports Bank, Bug Bank, and the Cheetah Print / Cow Print Purse Bank.

All these have been carefully conceived to engage a child’s interest and launch them into a conversation about what every child, no matter what age, needs to know in order to build a financially secure future.

“I am very excited about this opportunity to show off the unique features of our products. Of course, one of our goals is to find more quality retailers.”  Christine Douglas, founder of Money Scholar writes.  “But more importantly, we want to connect with our retailers so that they understand and support our mission to encourage children to become financially literate individuals.”

Money Scholar will be part of the “Buy Mom” booth in Building 3 Booth #2305 on the 4thfloor. Look for The Buy Mom logo on the booth.

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